The spirit is actually one of the oldest drinks around – its origins are hazy, but it almost certainly began as jenever in the medieval Low Countries before gaining popularity by the 18th century, later leading to London’s deadly gin craze.
In recent years, gin has accrued an enormous following of keen enthusiasts and has cemented its position as the ‘trendy’ choice of drink. According to the Wine and Spirit Trade Association, there are now more than twice as many distilleries as there were in 2010 (this is partly due to a rule-change which previously made it difficult for craft gin-makers to set up shop).
In 2016 alone, approximately 40million bottles were sold (that’s enough to make 1.12 BILLION gin and tonics!) The sales knocked beer and sparkling wine off the top spot of the nation’s favourite tipple. Exports to the USA have also grown particularly strong, and the WSTA puts the drink’s popularity with Americans down to hit British TV shows such as Downton Abbey.
But what has led to the gin revival? One theory is that it’s bartenders who are driving the trend forward. Drinks and gin-based cocktails lend themselves to being playful and creative – more so than any other spirit – because each distillery tends to have its own secret recipe to maximise the fruit or spice elements. Another theory credits the millennial generation, as recent research revealed that 42% of Brits aged 18 to 34 had drunk gin in the past 12 months, compared to just 27% of over-45s.
The thirst for gin in the UK certainly shows no signs of slowing down. Here are our top gin picks at Lund and Law…
• Tanqueray No. 10
Tanqueray 10 is made in small batches with fresh fruit and peels and is the only gin in the World Spirits Hall of Fame. With grapefruit, orange, lime and chamomile, it’s a smooth, fresh-tasting citrus gin.
Hendrick’s is a premium gin with a recipe that encompasses subtly different botanicals – including a unique infusion of rose petals and cucumber, alongside more traditional botanical ingredients. Garnish this gin with thinly sliced cucumber to really taste the flavours.
The perfect summer gin – enriched with a beautiful blend of honeysuckle, chamomile and pomelo botanicals, Bloom is refreshing, light and delicate. Best served with strawberries, but blueberries work very nicely too.
• Portobello Road Gin
A classic flavour, this is a perfect choice if you like a classic G&T with a wedge of lime. With booming juniper, coriander seed core and peppery nutmeg, this is a firm favourite of ours.
But what to do with these bottles of gin? This is where we come in. If you’re looking for a drinks cabinet with style, we’ll craft a completely bespoke piece that will be perfectly placed in your kitchen, lounge or dining area. Everything at Lund and Law is made entirely from scratch, meaning we can create something beautiful and timeless, whether you want to stock three gins or 30.